Many of you who follow our stuff are professional speakers, working to be a professional speaker or a speaker friend of mine so I thought you might like this article! If you are not a speaker I think this is an interesting study in how one “values” what they do and how they earn the right to be valued that way … in particular the higher priced speakers! That said, I thought this was a very good, and interesting, article with at least a handful of insights that made me think to myself a little bit and I thought you would enjoy it! I do not necessarily agree with it all and there are some excellent comments from my friend Randy Pennington following the article that bear reading as well. That said … hope you enjoy!
The 7 Levels of Speakers: What You Should Know
There’s been a lot of talk lately about certain individuals being paid truly absurd amounts of money to give speeches. I’ve left that first sentence intentionally vague because there are always “certain individuals” being paid hundreds of thousands of dollars to stand on a stage and say some stuff you may or may not remember, so by not naming names I’ve ensured that the relevance of this article will be eternal. Huzzah for calculated ambiguity!
But enough of my deviousness. If you’re in a position to hire speakers for an event, then you’re almost certainly wondering how much to spend and whether or not it will pay off. In the speaking world, there are seven basic levels of speaking, each with its own pros and cons. I promise this information will help you determine who to hire for your next speaking event as well as give you confidence that you’ve made the right choice. Ready?
Level 1–Unpaid speakers
These people have either been told by their colleagues that they’re good speakers, or one of their friends coaxed them into attending Toastmasters. At this point, they like the idea of speaking but don’t really know what their focus is. They’re hungry for exposure, which makes them great candidates for breakout sessions at a local conference or breakfast talks for your chamber of commerce. But you definitely get what you paid for—and you paid nothing, remember? They might be great, but they’re far more likely to be mediocre at best. Which isn’t their fault; they’re just getting started.
These people got tired of doing free speeches for all their friends, so one day they said, “I really can’t do that, I’m too busy.” Then their friend said, “Well, we could pay you,” so they said, “Seriously, you’ll pay me to do this?”
Click Here to read the rest of the article by Jeff Havens …